Social Media Management

Trend
What It Means / How It Shows Up
Authentic engagement rewarded
Comments that are meaningful count more, not just likes. Content that fosters conversation, community or deeper interactions (Q&A, stories, live) get higher visibility.
Original content over reposts
If you recycle or repost trends or user-generated content, algorithms are less forgiving. Consistency in unique content helps.
Short-form video dominance
Platforms continue pushing short videos (Reels, Shorts, TikTok), especially ones that hook fast and retain through to end. Vertical format, captions, quick pacing.
Social SEO / keyword optimization
Use of searchable keywords, hashtags, titles, captions, video transcripts matter. Image descriptions, alt text, etc., help.
Niche communities & micro-influencers
Algorithms are giving more visibility to content that engages within specific interest groups rather than trying to “go broad” all the time. Micro-communities matter.
Social commerce integration
Shopping features, product tags, live shopping, AR try-ons etc. are built into feeds and stories. Algorithms favor content that leads to engagement + conversion in commerce environments.
AI as input and signal
Interaction with AI tools, or content generated via AI, is now part of the signals that influence recommendations & ads. Also, AI used to detect content quality or detect fake engagement.